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Mood Contagion: Mass Psychology and Collective Behaviour Sociology in the Internet Age

Jaap van Ginneken




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 | #5431327 in Books |  2013-05-15 | Original language:English | PDF # 1 |  .50 x6.50 x9.40l,.70 | File type: PDF | 160 pages

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Over the past century, the twin fields of mass psychology and collective behavior sociology have shared a rather marginal and episodic existence. These two fields used to focus on crowd events and social movements, but seem to have lost ground. This book gives them new relevance and topicality by re-connecting them with some of the very latest findings from biology (social genes), neurology (mirror neurons), and social science (reproducing memes). Through ten ever-wideni...

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