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The Business of Creativity: Toward an Anthropology of Worth (Anthropology & Business)

Brian Moeran




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 | #2866792 in Books |  2013-12-17 |  2013-12-15 | Original language:English | PDF # 1 |  9.00 x.90 x6.00l,1.05 | File type: PDF | 299 pages

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How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous i...

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