[PDF.27ft] The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

[PDF.tq12] The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

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 | #83178 in Books |  Shankar Vedantam |  2010-08-31 |  2010-08-31 | Original language:English | PDF # 1 |  8.01 x.57 x5.18l,.50 | File type: PDF | 288 pages

 | The Hidden Brain How Our Unconscious Minds Elect Presidents Control Markets Wage Wars and Save Our Lives

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||54 of 57 people found the following review helpful.| Meh. Author's own biases brought the book down.|By Addict|If you read a lot of books in this genre, then this is likely to be a retread of older studies for you. If not, then you might enjoy it. It's an easy read, and there's a lot of fascinating material.

That said, the author's own "hidden" biases are on full display as well. His chapter on racist bias immed

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can al...

You easily download any file type for your device.The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives   |  Shankar Vedantam. A good, fresh read, highly recommended.

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