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What Makes Your Brain Happy and Why You Should Do the Opposite

David DiSalvo




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 | #213116 in Books |  Prometheus Books |  2011-11-22 |  2011-11-22 | Original language:English | PDF # 1 |  9.00 x.90 x6.00l,.97 | File type: PDF | 309 pages

 | Prometheus Books

||293 of 297 people found the following review helpful.| Decent cognitive psych sampler.|By MonsoonKing|This is another book in the increasingly popular genre of pop cognitive psychology. These books usually take the following approach:
1) Author reads tons of studies revealing brain quirks, failures, and surprising behavior.
2) Author attempts to tie some of these into related themes (Think Malcolm Gladwell's "Blink").

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscienc...

You easily download any file type for your device.What Makes Your Brain Happy and Why You Should Do the Opposite   |  David DiSalvo. I really enjoyed this book and have already told so many people about it!

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